It was a beautiful day in North Carolina, and Jim Cone decided he was going to spend the day boating with his family on the Intracoastal Waterway. Suddenly, and to their complete surprise, a Spanish mackerel jumped out of the water and right into their boat. They ended up catching a fish that day when they had no lines in the water.

That is the way it is with the Church sometimes. The Gospel is so powerful that people are often converted just like that; they jump right in the boat! Most fishermen do not expect the catch to come to them; instead, they bring their tackle box, prepare with a strategy and plan to catch fish. Shouldn’t the church do the same thing? I wonder what could happen if each church had an Evangelism Strategy Plan and a tackle box filled with tools to reach the lost.

One new strategy that is being deployed across the Southern Baptist Convention is called the “Who’s Your One?” movement. The idea is simple; every Christian should have one person they pray for and share the gospel with. When you think of someone far from God, who is the first person who comes to mind? Is it a neighbor? Coworker? Parent? No matter who it is, God can use you to reach them!

You know, it doesn’t matter how many buildings we construct, churches we plant or sermons we preach if we are not dead set on doing everything possible so that lost people can experience the life-transforming power of God.

We are here to help. If we can help you think through an evangelism strategy plan, or with ideas of how to launch your “Who’s Your One?” campaign, let me know!


Rick Hillard